Work

Smartphone preferences and brand loyalty: A discrete choice model reflecting the reference point and peer effect

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.101907

Authors: Junghun Kim, Hyunjoo Lee, Jongsu Lee

Institution: Seoul National University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969338977

FWCI: 13.12

Cites: 63

Cited by: 90

Related to: 10