The Influence of Payment Mechanisms on Pricing: When Mental Imagery Stimulates Desire for Money
Year: 2019
Type: article
Source: Journal of Retailing
Authors: Xiaobing Xu, Rong Chen, Lan Jiang
Institutions: Hainan University, Tsinghua University, Menlo College
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2969356409