Work

Strategic Marketing Management

Year: 1999

Type: book

Authors: Julian W. Vincze, Carol H. Anderson

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969374202

FWCI: 1.292

Cites:

Cited by: 47

Related to: 5