Work

Package Communication

Year: 2019

Type: book-chapter

Source: Advances in marketing, customer relationship management, and e-services book series

DOI: 10.4018/978-1-7998-0257-0.ch008

Author: Emre Yildirim

Institution: Sakarya University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969490879

FWCI: 0.941

Cites: 46

Cited by: 3

Related to: 10