Work

The Impact of Digital Innovations on Marketing and Consumers

Year: 2019

Type: book-chapter

Source: Emerald Group Publishing Limited eBooks

DOI: 10.1108/s1548-643520190000016005

Author: Brian T. Ratchford

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969873108

FWCI: 12.34

Cites: 94

Cited by: 18

Related to: 10