Work

Brand equity of commoditized products of famous brands

Year: 2019

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-02-2019-0115

Authors: Emerson Wagner Mainardes, Atílio Peixoto Soares Júnior, Daniel Modenesi Andrade

Institution: Fucape Business School

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969897927

FWCI: 1.312

Cites: 45

Cited by: 10

Related to: 10