Work

The Effects of Consumers’ Affect on Attention and Reaction to Ads

Year: 2019

Type: dissertation

Source: University of Minnesota Digital Conservancy (University of Minnesota)

Author: Xinyu Lu

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969916454

Cites: 99

Cited by:

Related to: 10