Work

Identity relevant possessions

Year: 2019

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2019.1657170

Authors: Matthew A. Hawkins, Alexandra S. Rome

Institutions: Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, ICN Business School Nancy-Paris-Berlin, Université de Lorraine

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2969942483

FWCI: 0.328

Cites: 89

Cited by: 7

Related to: 10