Work

Internationalization of cultural products: The influence of soft power

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Market Research

DOI: 10.1177/1470785319871473

Authors: Alexandre Rabêlo Neto, José Milton de Sousa-Filho, Áurio Lúcio Leocádio, João Carlos Hipolito Bernardes do Nascimento

Institutions: Universidade Federal do Piauí, Universidade de Fortaleza, Universidade Federal do Ceará

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Coordenação de Aperfeiçoamento de Pessoal de Nível Superior

Award: G8090078380

OpenAlex ID: W2970017587

FWCI: 0.328

Cites: 34

Cited by: 7

Related to: 10