Work

Creating fans from scratch: A qualitative analysis of child consumer brand perceptions of a new sport team

Year: 2019

Type: article

Source: Sport Management Review

DOI: 10.1016/j.smr.2019.07.003

Authors: Katherine R.N. Reifurth, Henry T. Wear, Bob Heere

Institutions: Aurora University, University of Oregon, University of North Texas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2970087490

FWCI: 0.984

Cites: 98

Cited by: 9

Related to: 10