Work

Product adoption by small retailers in India

Year: 2019

Type: article

Source: International Journal of Retail & Distribution Management

DOI: 10.1108/ijrdm-03-2018-0053

Authors: Surabhi Koul, Sahil Singh Jasrotia

Institutions: Narsee Monjee Institute of Management Studies, Jaipuria Institute of Management

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2970308593

FWCI: 1.641

Cites: 54

Cited by: 20

Related to: 10