Work

National Stereotypes as Antecedents of Country-of-Origin Image: The Role of the Stereotype Content Model

Year: 2019

Type: article

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2019.1653241

Authors: Terence Motsi, Ji Eun Park

Institutions: Earlham College, Cleveland State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2970522127

FWCI: 6.234

Cites: 63

Cited by: 51

Related to: 10