Work

Advertising and Promotion : An Integrated Marketing Communications Perspective (8th Edition)

Year: 2009

Type: article

Authors: Geoge E. Belch, A Belch Michael

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2970524181

FWCI: 5.184

Cites:

Cited by: 35

Related to: 10