Work

Marketing Principles and Strategy

Year: 1993

Type: book

Author: Henry Assael

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2970567352

FWCI: 7.361

Cites:

Cited by: 104

Related to: 10