Work

Bridging the gap between branding and sustainability by fostering brand credibility and brand attachment in travellers’ hotel choice

Year: 2019

Type: article

Study design: Observational Study

Source: The Bottom Line Managing Library Finances

DOI: 10.1108/bl-03-2019-0078

Authors: Nadzirah Rosli, Norbani Che Ha, Ezlika M. Ghazali

Institution: University of Malaya

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2970738795

FWCI: 2.297

Cites: 111

Cited by: 35

Related to: 10