Work

Marketing management: an asian perspective 7th ed.

Year: 1999

Type: article

Authors: Philip Kotler, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2970833218

FWCI:

Cites:

Cited by: 20

Related to: 10