Year: 2009
Type: book
Abstract: How Relevant are Ethical Retail Positionings in a RecessionConsumer spending is one of the key drivers of a countries economic path, and in the current economic downturn consumer spending both influences and is influenced by the direction of the economy.Those experiencing unemployment or a real fall in income necessarily purchase differently, and even those that remain prosperous have changed their shopping patterns in light of the resultant economic 'feel bad factor'.It cannot simply be said however that consumers are purchasing less: the picture is more complex with shoppers behaving in different ways, considering different attributes and demonstrating changed priorities.Recent research has, for example, found that grocery shoppers are more frequently using prewritten lists to avoid throwing food away due to over purchase (Martin 2009;Palmer 2009), and clothes shoppers, previously infamous for their purchase of clothes never worn, (Churchill 2008) are now purchasing fewer, but better quality items (Roberts 2008).
Author: Jeffery P. Bray
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2970930075