Work

A comparative analysis of marketing promotions and implications for data analytics

Year: 2019

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2019.07.002

Authors: Moutaz Khouja, Chandra Subramaniam, Vinay Vasudev

Institution: University of North Carolina at Charlotte

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2970934150

FWCI: 2.297

Cites: 45

Cited by: 21

Related to: 10