Work

The future of marketing

Year: 2019

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2019.08.002

Author: Roland T. Rust

Institution: University of Maryland, College Park

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2971246084

FWCI: 35.2

Cites: 76

Cited by: 494

Related to: 10