Work

Voice Shopping: The Effect of the Consumer-Voice Assistant Parasocial Relationship on the Consumer's Perception and Decision Making

Year: 2018

Type: dissertation

Source: University of Minnesota Digital Conservancy (University of Minnesota)

Author: Claire Whang

Language: English

Topic: AI in Service Interactions

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2972016449

Cites: 138

Cited by: 10

Related to: 10