Work

The brand personality of professional football teams

Year: 2019

Type: article

Study design: Observational Study

Source: Sport Business and Management An International Journal

DOI: 10.1108/sbm-03-2018-0021

Authors: Dimitra Papadimitriou, Kyriaki Kaplanidou, Kostas Alexandris, Nikos Theodorakis

Institutions: University of Patras, University of Florida, Aristotle University of Thessaloniki

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2972425120

FWCI: 2.625

Cites: 36

Cited by: 17

Related to: 10