Work

Perceptions of integrated marketing communications among marketers & ad agency executives in New Zealand

Year: 1999

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1999.11104746

Authors: Lynne Eagle, Philip Kitchen, Ken Hyde, Wilna Fourie, Mani Padisetti

Institutions: Massey University, Queen's University Belfast, Manukau Institute of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W297259703

FWCI: 8.281

Cites: 8

Cited by: 42

Related to: 10