Work

Multichannel-Strategien für E-Commerce Anbieter – der Weg von on- nach offline

Year: 2013

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-658-01986-0_19

Authors: Gesa Crockford, Falk Ritschel, Ulf-Marten Schmieder

Language: German

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W29730885

FWCI: 2.023

Cites: 32

Cited by: 5

Related to: 10