Work

Brand Loyalty: Measurement and Management

Year: 1978

Type: article

Source: Journal of Marketing Research

DOI: 10.2307/3150644

Authors: Eric N. Berkowitz, Jacob Jacoby, Robert Chestnut

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2973112306

FWCI: 4.034

Cites:

Cited by: 995

Related to: 10