Work

Brand co-creation through triadic stakeholder participation

Year: 2019

Type: article

Source: European Business Review

DOI: 10.1108/ebr-04-2018-0079

Authors: Sanmitra Sarkar, Saikat Banerjee

Institution: Indian Institute of Foreign Trade

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2974329366

FWCI: 5.25

Cites: 142

Cited by: 37

Related to: 10