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Understanding customer co-creation activities in higher education: Groupings, characteristics and implications

Year: 2019

Type: article

Source: International Journal of Business and Society

Authors: Yudi Sutarso, Rizal Edy Halim, Tengku Ezni Balqiah, Prijono Tjiptoherijanto

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2974380580

FWCI: 1.834

Cites: 32

Cited by: 11

Related to: 10