Work

Modelling green customer loyalty and positive word of mouth

Year: 2019

Type: article

Study design: Observational Study

Source: International Journal of Emerging Markets

DOI: 10.1108/ijoem-09-2018-0489

Authors: Paul Blaise Issock Issock, Mercy Mpinganjira, Mornay Roberts-Lombard

Institution: University of Johannesburg

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2975819687

FWCI: 7.335

Cites: 78

Cited by: 116

Related to: 10