Work

Hello Kitty Goes to College

Year: 2009

Type: book-chapter

Source: BRILL eBooks

DOI: 10.1163/9789087909512_017

Authors: Sandra L. Faulkner, Bernadette Marie Calafell, Diane Susan Grimes

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2975923926

FWCI: 6.413

Cites:

Cited by: 24

Related to: 10