Work

Owned-by and made-in cues

Year: 2019

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-04-2018-0138

Authors: Mohammadali Zolfagharian, Roberto Saldivar, Jerome D. Williams

Institutions: Bowling Green State University, University of the Incarnate Word, Rutgers, The State University of New Jersey

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2976648653

FWCI: 0.656

Cites: 102

Cited by: 6

Related to: 10