Work

Der Kundenintegrationsbegriff im (Dienstleistungs-) Marketing

Year: 2009

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9407-3_2

Authors: Michael Kleinaltenkamp, Thomas Bach, Ilka Griese

Language: German

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W29767375

FWCI: 6.474

Cites: 59

Cited by: 23

Related to: 10