When the performance comes into play: The influence of positive online consumer reviews on individuals' post-consumption responses
Year: 2019
Type: article
Source: Journal of Business Research
Author: Blanca Hernández-Ortega
Institution: Universidad de Zaragoza
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
Funder: European Social Fund
OpenAlex ID: W2976979652