Work

The Effect of Social Network Types On Conspicuous Consumption -Focused on Mediating Effect of desire for self-promotion and Moderating Effect of Consumer Susceptibility to Interpersonal Influence

Year: 2018

Type: dissertation

Source: Seoul National University Open Repository (Seoul National University)

Author: 유다연

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2977041612

Cites: 61

Cited by: 1

Related to: 10