Year: 2017
Type: article
Abstract: Social media and its growing role in tourism has been increasingly an emerging research topic.From information search to decision making behaviours, social media plays a significant role in many aspects of tourism.Social media also plays a significant role in tourism promotion and helps the tourism service providers in focusing on best practices through the feedback they get from tourists and public via social media.The paper analyzes the research published in major tourism journals over the past 10 years.Review of literature suggests that social media has evolved as important platform in the past 10 years and has found a prominent role in tourism.It is critical to encourage thorough investigation into the influence and impact of social media.Most of the researchers have focussed on the positive side of Social media, and a very few have focussed on the negative side of social media.It's not that the negative side of the social media is less of a threat, but as we still see research in social media in its infancy stage so more focus is being shown towards the positive side of social media.It's important that the future researchers also focus on the negative side of social media such as online theft and fraud, fake surveys, etc. in order to strengthen and further extend the positive role that social media can have in Tourism.
Author: Mir Tafveez
Institution: Central University of Kashmir
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2977333999