Work

#BeingReal about Instagram Ad Models:The Effects of Perceived Authenticity

Year: 2019

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-2019-035

Authors: Heather Shoenberger, Eunjin (Anna) Kim, Erika K. Johnson

Institutions: Pennsylvania State University, University of Southern California, East Carolina University

Language: English

Topic: Consumer Perception and Purchasing Behavior

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2977995980

FWCI: 5.502

Cites: 38

Cited by: 81

Related to: 10