Work

Application of Machine Learning for Churn Prediction Based on Transactional Data (rfm Analysis)

Year: 2018

Type: conference-paper

Source: International Multidisciplinary Scientific GeoConference SGEM ...

DOI: 10.5593/sgem2018/2.1/s07.016

Author: Yanka Aleksandrova

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2978282037

FWCI: 4.425

Cites: 5

Cited by: 13

Related to: 10