Work

A Configurational Approach to Servitization: Review and Research Directions

Year: 2019

Type: article

Abstract: In this article, the authors extend the current literature on servitization by taking a configurational perspective, aiming to understand the interplay between the drivers (conditions) that lead to certain equifinal outcomes of servitization. By taking stock of the servitization literature using the contingency theory of strategy as a foundational theory and the strategy–structure–environment approach as a primary framework to systematically review and analyze the identified configurational servitization studies, the authors identify commonalities and gaps in the literature and set directions for future research.

Source: Service Science

DOI: 10.1287/serv.2019.0245

Authors: Marko Kohtamäki, Stephan C. Henneberg, Veronica Martinez, Koji Kimita, Heiko Gebauer

Institutions: University of South-Eastern Norway, University of Vaasa, Queen Mary University of London, University of Cambridge, Tokyo Metropolitan University, Swiss Federal Institute of Aquatic Science and Technology

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: green

OpenAlex ID: W2978617783

FWCI: 10.83

Cites: 136

Cited by: 70

Related to: 10