Work

Does Packaging Influence Purchase Decisions of Food Products? a Study of Young Consumers of India

Year: 2019

Type: article

Study design: Observational Study

Source: Academy of Marketing Studies journal

Authors: Sanjeev Kapoor, Niraj Kumar

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2978937981

FWCI: 3.144

Cites:

Cited by: 21

Related to: 10