Work

The Effect Of Message Lexical Concreteness On Customer Inspiration: The Moderating Roles Of Product Category And Regulatory Focus

Year: 2019

Type: dissertation

Source: Qatar University QSpace (Qatar University)

Author: Maha Bilal Sinno

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2978952648

Cites: 78

Cited by: 2

Related to: 10