Work

Perceptions of Interactivity and Consumer Control in Marketing Communications

Year: 2005

Type: article

Study design: Observational Study

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2005.10722110

Author: William N. Swain

Institution: University of Louisiana at Lafayette

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W297900516

FWCI: 3.825

Cites: 24

Cited by: 16

Related to: 10