Work

The gift of co-creation: what motivates customers to participate

Year: 2019

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-019-00173-7

Authors: Nicholas Ind, Nick Coates, Katrina Lerman

Institution: Høyskolen Kristiania

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2979155672

FWCI: 9.515

Cites: 73

Cited by: 62

Related to: 10