Work

The role of musical priming in brand recall

Year: 2019

Type: article

Source: Asia Pacific Journal of Marketing and Logistics

DOI: 10.1108/apjml-04-2019-0231

Authors: Gabriel Levrini, Cristian Luis Schaeffer, Walter Nique

Institutions: University of the Pacific, Universidade Federal do Rio Grande do Sul

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2979478149

FWCI: 0.927

Cites: 73

Cited by: 12

Related to: 10