Work

Pseudo green players and their greenwashing practices: a differentiating strategy for real green firms of personal care category

Year: 2019

Type: article

Source: Strategic Direction

DOI: 10.1108/sd-07-2019-0143

Authors: Deepti Jog, Divya Singhal

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2979601259

FWCI: 1.969

Cites: 6

Cited by: 17

Related to: 10