Work

What Drives Trust? : A Study of the Effects of Brand Trust and Trust in Technology on Consumer Confidence in Autonomous Vehicle Development

Year: 2019

Type: dissertation

Source: KTH Publication Database DiVA (KTH Royal Institute of Technology)

Authors: Brian Robert Leon, Viktor Mattsson

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2979643980

Cites: 35

Cited by:

Related to: 10