Work

Bridging the online offline gap: Assessing the impact of brands’ social network content quality on brand awareness and purchase intention

Year: 2019

Type: article

Study design: Observational Study

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2019.101966

Authors: Amal Dabbous, Karine Aoun Barakat

Institution: Saint Joseph University

Language: English

Topic: Digital Marketing and Social Media

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2979729104

FWCI: 50.35

Cites: 73

Cited by: 300

Related to: 10