Work

Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization

Year: 2019

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2019.10.005

Authors: Katerina Karanika, Margaret K. Hogg

Institutions: University of Exeter, Lancaster University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2979798965

FWCI: 2.953

Cites: 84

Cited by: 23

Related to: 10