Work

Expectations matter: Evaluation of brand’s pro-environmental initiatives based on consumers’ brand schemas and brand familiarity

Year: 2019

Type: article

Source: Journal of Global Fashion Marketing

DOI: 10.1080/20932685.2019.1663232

Author: Gargi Bhaduri

Institution: Kent State University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: closed

OpenAlex ID: W2980459593

FWCI: 1.641

Cites: 34

Cited by: 11

Related to: 10