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Year:
2019
Type:
book-chapter
Source:
Elsevier eBooks
DOI:
10.1016/b978-0-12-814507-4.00002-x
Authors:
Mary K. Muth,
Abigail M. Okrent,
Chen Zhen,
Shawn A. Karns
Language:
English
Topic:
Consumer Market Behavior and Pricing
Subfield:
Marketing
Field:
Business, Management and Accounting
Domain:
Social Sciences
Open Access status:
closed
OpenAlex ID:
W2980602895
FWCI:
Cites:
20
Cited by:
2
Related to:
10