Relationship between Market Related Factors and Customer Experience in Hypermarkets in Egypt
Year: 2017
Type: article
Study design: Observational Study
Abstract: This research aims at investigating the relationship between market related factors including (atmosphere, convenience, personal interaction and customer to customer interaction) and customer experience in hypermarkets. The findings showed that market related factors including (atmosphere, convenience, personal interaction and customer to customer interaction) significantly and positively contribute to customer experience. Additionally, atmosphere was found to be the most significant determinant of customer experience. الملخص: يهدف البحث الي تحديد تأثيرالعوامل المرتبطة بالسوق على خبرة العملاء فى الهايبرمارکت فى مصر. ولقد أوضحت نتائج البحث علاقة إيجابية ومعنوية مابين العوامل المرتبطة بالسوق (المناخ العام للمتجر, ملائمة الخدمة, التفاعل الشخصى, التفاعل مابين العملاء) وخبرة العملاء. کما اتضح أن المناخ العام للمتجر له أقوى تأثير على خبرة العملاء داخل المتجر .
Author: Fatma Ahmed Elsayed Ahmed Morsy
Language: Arabic
Subfield: Marketing
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2981091325