Work

The Effect of Customer-brand Relation on Brand Equity of Sport Products Company

Year: 2014

Type: article

Study design: Observational Study

Source: Journal of Sport and Leisure Studies

DOI: 10.51979/kssls.2014.02.55.159

Authors: Woong Bae Park, Chul Soo Ha, Bong Gyung Kim

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2983040293

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