Work

What Colour and Light Do in Service Atmospherics: A Neuro-Marketing Perspective

Year: 2019

Type: book-chapter

Source: Advances in culture, tourism and hospitality research

DOI: 10.1108/s1871-317320190000016022

Authors: Emrah Ozkul, Hakan Boz, Bilsen Bilgili, Erdogan Koc

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2983325555

FWCI: 12.24

Cites: 63

Cited by: 40

Related to: 10